MLP Asia Bets On Home Advantage To Build Local Fanbases

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MLP Asia is introducing designated home match days for all six founding teams, giving franchises a chance to build local support and rivalries in a way the touring MLP format has struggled to create.

Major League Pickleball has always built its teams the modern way, through owners, drafts, trades and big city names. Now MLP Asia is adding something much simpler to that mix, a night when each team gets to play in its own city, in front of its own fans.

In the United States, MLP mostly runs multi-day events in different cities like Dallas, Columbus and New York. Teams travel from stop to stop, and while some cities have started to feel like real franchise markets, it still works more like a touring event than a normal home-and-away season.

MLP Asia is trying something different. Each of its six founding teams will get one designated home match day during the first season. On that night, the home team will play two matches against two different opponents before the league moves on to the next city.

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